The
Values of Advertisements
In the article
"Hype," the author, Kalle Lasn, describes the increase of commercial
pollution in North America. Advertising has happened in everywhere people
can been through and every calm moment we have. Therefore, we have been
brain-washed in this competitive world. In addition, the author states that
advertisements are the most prevalent and toxic of the mental pollutants.
However, in my opinion, while advertisements are polluting our
mental, they are also benefiting our economy. Several reasons are address
below.
First, advertising
boosts our economy in different domains. During a down economy period,
advertising industry contributes social economy by creating jobs to lower
the unemployment rate in the US. According to the research by MONEY magazine,
US advertising plays a key role in generating 18 million of the 120 million
jobs over the time of economy crisis in 2007, which has boosted 3% of G.D.P in
a year.
However, some people have claimed
that advertisements pollute human mental and flood our brains. I have to admit
the harms of advertising. Actually, we all have been hurting by the
universality of advertisements. In a different perspective, advertising definitely
plays an essential role in enabling sporting events such as NBA and FIFA world
cup. For instance, we will see NIKE logos spread in a basketball game, or we have
already gotten use to stand a few minutes commercial before watching TV shows. Without
the sponsorship subsidizes the events, these programs will no longer exist.
In
conclusion, we should have a right perception in commercial pollutions. With
the developments of economy and socialization, advertising has become one of our
social elements. We should be flexible in order to survive in this competitive
society.
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