Monday, May 14, 2012

Blog 14: Manufactured Demand


The article states that, “The bottled water industry is merely meeting consumer demand.” I don’t agree this opinion.

            In my opinion, it’s not meeting consumer demand but seducing it, in order to increase their profits from consumers. Manufactures are trying to influent our minds and choices by advertising everywhere in our livings. As everybody known, we have entered 21st century. The 21st century is a period of socialization and advertisement. The advertisings we have seen and heard have direct impact to us in making choices.  According to researches, each year, bottle water companies spent 10 to 15 percent of their profits in advertising costs. Obviously, the purpose of bottle water advertising is to convince consumers to buy their products. Thus, the more bottle water sold, the greater consumer demand will have.

            Connecting to my personal experience from life, I onced

No comments:

Post a Comment